Showing posts with label Communication. Show all posts
Showing posts with label Communication. Show all posts

1.09.2012

The problem is not with waste but with climate!

Photo from Environmentla Photographer 2009, see http://www.ciwem.org/competition-and-awards/environmental-photographer/epoty-exhibitions--events.aspx 

This post is a really important contribution from my friend Martin Steiner (General manager of TBU Austria  - see www.tbu-austria.comand Ulrich Wiegel (Consulting Engineer, see www.icu-berlin.de). I found the article very interesting and speaking frankly very close to my own perceptions about the difficulties in addressing climate change issues. It also fits a lot with my previous post http://mavropoulos.blogspot.com/2011/10/urban-waste-management-and-climate.html.

Please enjoy it (unfortunately this is just a two pages abstract of a very important article that is too long to be published in my blog - but I tried to keep the fruitful thoughts and key-messages of the authors).


"The problem is not with waste, but with climate…-how perception influence behaviour
Both solid waste and greenhouse gases are “wastes” in a broad sense, one solid, the other gaseous. The first is perceived with our senses, the other not. Solid waste is accessible to all the senses: we see, feel, smell – and even hear it, once the garbage truck arrives. The essential greenhouse gases of methane, nitrous oxide and carbon dioxide are outside our sensory capacities: invisible, odourless – and, moreover are disposed of at virtually zero cost, even allowing for the current European carbon trade system. We simply dump the gaseous garbage into the “air ocean” on the bottom of which we live.
About 250 kg of household and commercial garbage is generated per person per year. In addition, about the same amount of recyclable materials is separately collected, comprising: paper, glass, biowaste etc., altogether 500 kg of “waste” per person per year. The quantity of greenhouse gases (measured as CO2-equivalents, to which the various greenhouse gases are converted according to their relative impact) comes to about 10,000 kg of CO2-equivalents per person and year, or 10 tonnes, about 20 times the quantity of waste.
Although the green house management problem seems to be greater than the solid waste management problem, little attention has been laid on it.
Solid waste management became very quickly a major political and scientific issue in many countries worldwide, the last decades. In this sense, many technological achievements and policies have been implemented to minimize solid waste production and to limit adverse effects into the environment.
This quick response in the solid waste sector was a consequence of the following three factors: the negative impacts of improper waste treatment were quickly felt (e.g. groundwater pollution caused by dumpsites), and prompted action to be taken. Secondly, waste – through its sensory qualities – is present to some degree in everyone´s mind on a day-to-day basis – this increased the political priority to deal with it. Thirdly, the adoption of environmentally friendly waste treatment has enabled tangible environmental benefits to be quickly realised.
However, all these mechanisms do not apply to CO2-waste: damages occur only following considerable delay and are not locally connected to the source. This, together with the fact that CO2-waste cannot be perceived “sensorily”, has resulted in less intense countermeasures being taken.
It is clear that CO2-waste management depends on the existence of the problem in our perception. To be accustom this the following example is provided: If somebody throwing a noticeable piece of paper litter out their car window every two seconds for a minute, over one kilometre, resulting in 30 pieces of litter lying on the road, altogether maybe 150 g of waste that would be noticeable and annoying. If at the same time, the car has left behind 150 g CO2 over the one kilometre “on the road” via its exhaust that would not be noticeable and therefore not being annoying– so it does not exist in our perception.
On further reflection, if CO2 were solid, the greenhouse gases management problem would have already become a major issue some 80-100 years ago, with the rapid expansion of electricity production and industrialization. Surrounded by rising CO2-ash heaps from these activities, the notion to transport a human body weighing around 100 kg using a vehicle weighing more than 1,000 kg, thus a payload of less than 10 % of the total mass, resulting in more than 90 % energy loss, which is clearly too high as a proportion of energy inherent in the system, would have been promptly rejected.
We have after all direct experience of the banning of forms of energy consumption that produced atmospheric pollution which is obvious, we could see smell, and even taste it, and in terms of fatalities: in most of Europe in the middle of the last century laws were introduced to limit particulate atmospheric pollution (‘smog’) through smoke control. Within a few years people willingly gave up burning coal to heat their houses and water, because they could see both the problem and the benefits of action.
For these reasons CO2-waste management has been developed with considerable lower rates than the solid waste management sector. It is characteristic in the case of Austria that although a number of measures, introduced in a successive 10 years period, have already solved the waste ‘problem’ by nearly 100%, a reduction within 30 years of fossil-based greenhouse gas by 16% has only been announced.

Recycling is easy and makes us feel good – avoidance is hard and an annoyance

Another important difference between solid waste management and CO2-waste management is that the first is largely based on Recycling and the second is base on Avoidance. Recycling does not work with CO2-waste which final and only option is disposal-either by conventional dumping into the ‘air ocean’ or by innovative subterranean storage. So, a fundamental partial solution for reducing CO2-waste is avoidance and that means abstaining from consumption, which people are reluctant to do because they love convenience, and because they do not suffer enough immediately from the problem.
With over 100 years of increasing CO2 output, the unspoken assumption has been made that its disposal would not cause environmental damage. Until science could at long last agree that there would be any damage at all, technology and society developed into a state of enormous – because of its free-of-cost – CO2-waste production. The acknowledgement of the damage, and acceptance of the soon-to-be enforced CO2-levies will be, unlike for solid waste, clearly more difficult, as a) the damage is a future damage, is not clearly defined and not locally felt b) the existing social and economic system would be hit hard – one may imagine that all 10 tons CO2 per person per year would be charged per tonne analogous to waste treatment with say 100 € (which is the cost for one tonne of avoided CO2 for renewable energy technologies) and c) for this investment no reliable and auditable outcome can be assured.
At this point a philosophical consideration of the avoidance issue is necessary: Although technical innovations are important to avoid CO2-waste a society-wide ‘value change’ is rather critical to be achieved.
It is obvious that as humans – apart from the securing of our basic survival needs – we ultimately aim for one thing: to be happy (according to competent studies “happiness” is the least common human condition by the way, and not attainable by directly trying). Now, happiness is a condition that exists only in our minds and is generated in essence by ourselves and our emotional response to external influences.
In this direction ‘Low energy happiness generation behavior’ is consider a key factor leading to climate protection. This means that, if we can produce in ourselves the same level of happiness with reduced material and energy consumption, it can be referred to as climate friendly happiness. The initially noticeable satisfaction “loss” caused by abstention and effort is counterbalanced by the satisfaction “benefit” caused by the certainty of “doing the right thing”. This has already been achieved with waste. If we were able to imagine greenhouse gases “materialized” in solid form we would be able to create within us an increasingly greater sense of happiness from the initially unpleasant sacrifice associated with “doing without”.
On the other hand we realize that in the waste sector we have – with the participation of the broader community and developments in technology and organizational framework – been able to achieve something which, at the end of the seventies, was also unimaginable. In the area of climate protection, technology, while vitally important, will not provide the whole answer; the challenge remains to shift our philosophical basis and value set. Only then will meaningful and efficient outcomes be achievable.
The technical/scientific knowledge for implementing a climate-related change of values is available and is gathering momentum. It is now a priority to keep this change of values in our conscience, and to increase its perceived importance. In the area of climate protection, technology, while vitally important, will not provide the whole answer; the challenge remains to shift our philosophical basis and value set."










12.02.2011

I am just 4,74 persons away!

After some weeks away, I am back to blog again. I just finished a long travelling schedule (actually I am on my way back home) and few minutes ago I was reading something really important, that I would like to share with my readers.

I am sure that most of you are familiar with the term "six degrees of separation". In case you are not, this is a study made in 1967 by the psychologist Stanley Milgram. He asked 296 volunteers to send a message by postcard, through friends and then friends of friends, to a specific person in a Boston suburb. He discoovered that on average, using 6 persons as intermediate points, they finally made it, although they had no idea of the address of the person. The result of the study was that our world, even in 1967, was interconnected. Using friends of your friends, with six steps on average, you can contact almost anyone worlwide!

A new study, recently completed and based on Facebook data analysis, says that in our era the average steps required are reduced from 6 to 4,74!

The sample was 721 million Facebook users, more than one-tenth of the world’s population. The findings were posted on Facebook’s site Monday night (see http://www.facebook.com/data) .

The experiment took one month. The researchers used a set of algorithms developed at the University of Milan to calculate the average distance between any two people by computing a vast number of sample paths among Facebook users. They found that the average number of links from one arbitrarily selected person to another was 4.74. In the United States, where more than half of people over 13 are on Facebook, it was just 4.37.

As the researchers conclude “When considering even the most distant Facebook user in the Siberian tundra or the Peruvian rain forest a friend of your friend probably knows a friend of their friend.”

Just two comments from my side.

First the world is much more interconnected that we actually understand. And this is something that has not yet been utilized for the improvement of waste management, through massive social collaboration! As we have discovered working on the project "Globalization and waste management" with ISWA colleagues, it seems that interconnectivity and flow of ideas, trends and culture is a key-issue for the waste management practices in the most interconnected parts of our world, the megacities!

Second and last, this interconnectivity does not mean that the whole world is one. Changing the view, you can easily conclude that you will never reach the world without 5 more persons to act as intermediate media! Or, as Milgram said "the result could also be evidence of psychological distance: that we were actually, on average, five “worlds apart.”

5.27.2010

A real special web-site !

For those ones who would like to have a very clear and regularly updated picture of what’s happening in waste management in Brazil, there is one and only solution. The excellent web-site:

http://www.resol.com.br

During my recent visit to Rio I had the luck to meet the person who is behind this thesaurus of information and I was surprised by his efforts and hard work to sustain something that it is almost unbelievable to imagine that is elaborated by just one person, even if this person is a special one.

The site is available in Portuguese, Spanish and English language and it contains from new tenders in Brazil up to handbooks, best practices for several waste management activities, a lot of videos, legislation issues etc.

And most importantly, it is regularly updated on a weekly basis, at least.
Just subscribe with your e-mail and you will receive a weekly newsletter with all the updates.

This is one of the most impressive portals I have seen for waste management and it becomes much more impressive when you think that just one person is really delivering this content.

My Congratulations to Jose Henrique Penido, this is a real masterpiece. But it is also a serious indication that in Brazil there are very capable scientists and practitioners that can undertake the effort to upgrade waste management conditions and drove the country out of the dumpsites.

http://www.resol.com.br a site worth to visit!

5.24.2010

A great event in Netherlands

Last week I was in Leeuwarden, Netherlands for the ISWA Beacon Conference on Waste Prevention, organized by NVRD, the Dutch National member of ISWA.

I had the honor and the pleasure to chair the first day of the conference and to watch carefully the second one. So allow me to say, that this was one of the most interesting conferences I have ever participated.

For a so difficult as well as complex issue as waste prevention is, there was a remarkable effective combination of theory and practice, in a way that I consider should be emblematic for ISWA’s events.

Very careful selection of high quality speakers, topics that cover the whole spectrum of waste prevention, intensive interaction between participants - speakers and a fruitful networking were just some of the advantages.

Beside them, a very warm hospitality and well organized events allowed participants to spend some happy time between the intensive conference sessions.

As for the content, the issues of behavioral science were well balanced with the changes required on the industrial level in order to achieve waste prevention in practice. Psychology, sociology and communication science should be combined with an industrial revolution (eco-design) in order to close the cycle of a lot of materials and achieve minimum environmental impacts from production and consumption of products.

I have to write my special thanks to all NVRD people for their hard efforts and the successful event. NVRD is really an organization that is going up, getting more mature as well as more effective, as I had the opportunity to understand with my eyes. Needless to say that it was a great honor for me to be one of the speakers in its annual congress.

Maarten, Eric my congratulations are a least recognition for your efforts. Participants’ comments and compliments are more than enough to encourage you, NVRD and ISWA to go on with such events.

keep walking guys, we need more such initiatives

3.25.2010

A campaign I like

As we move towards a more and more intensive recycling new and innovative approaches for awareness and campaigns are developed. The last one that i like is described below (adapted by UNEP and
http://www.environmental-expert.com/newsletter/News_Waste_Recycling_25032010.htm )

"Adventure Ecology founder and environmentalist David de Rothschild and his intrepid crew; Jo Royle, David Thomson, Olav Heyerdahl along with National Geographic filmmaker Max Jourdan and Myoo Media's Vern Moen set sail on Saturday on the Plastiki, a unique 60ft catamaran engineered from approximately 12,500 reclaimed plastic bottles and srPET, a fully recyclable material.

An 'off-the-grid' vessel relying primarily on renewable energy systems, the Plastiki and her crew will journey more than 11,000 nautical miles drawing attention to the health of our oceans, in particular the colossal amounts of plastic debris, by showcasing waste as a resource and demonstrating real world solutions through the design and construction of the Plastiki.

The Plastiki began her adventure nearly four years ago after taking inspiration from a report issued by UNEP called 'Ecosystems and Biodiversity in Deep Waters and High Seas' and Thor Heyerdahl's epic 1947 expedition, 'The Kon-Tiki.

True to Adventure Ecology's values, a compelling and pioneering expedition was needed that would not only inform, but would also captivate, activate and educate the world that waste is fundamentally inefficient design.

With more efficient design and a smarter understanding of how we use materials, principally plastic, waste can be transformed into a valuable resource, in turn helping to lessen our plastic fingerprints on the world's oceans.

The Plastiki expedition took influence from the principles of 'cradle-to-cradle' design and biomimicry before being realized by a multifaceted team from the fields of marine science, sustainable design, boat building, architecture and material science.

The journey to date has generated opportunity for tremendous curiosity, discovery and innovation as well as a platform for discussion, debate and action.

To follow the adventure, feed your curiosity, track the crews' individual stories, witness the challenges that our oceans and its inhabitants face and learn what you can do for our Planet, please log into the expedition's online mission control: www.theplastiki.com for regular updates, GPS positioning, crew blogs, photography and mini-films."

6.30.2009

Recycling campaigns: factors affecting succcess and failures

A new paper is posted at


http://www.scribd.com/doc/16951395/Recycling-Campaigns-factors-affecting-success-and-failures

The paper has been presented in Brazil and Serbian conferences.The abstract is like this.

"As the move towards recycling societies seems to be global, there is a need for a better understanding of success and failures factors for recycling activities. Big differences between recycling programs within a country, even within a city, highlight the importance of local conditions and appropriate design of recycling activities. But going further it is necessary to discuss about recycling and personal behavior.

The aim of this paper is to outline the major issues and questions that are related with the failure and success of recycling programs in the framework of personal behavior, using evolutionary psychology concepts. By that way, the waste management community would better design and take-care the recycling activities in order to make them more efficient and more oriented to results.

Firstly, major psychological barriers will be presented in the framework of behavioral psychology. Is there any kind of barrier to our brain for long-term results? Is there any structural problem to our personality that renders a more general recycling behavior?

The evolutionary emerging structure of human personality will be described and its impacts to decision-making. The importance of human temporal and spatial scale will be discussed as well. The importance of present-focus brain will be highlighted.

Finally, the already proposed frame of situational conditions – social and environmental values - personal attitudes will be discussed as a mean to understand the actual personal recycling performance.

Major findings regarding social- demographic characteristics and their link to recycling will be summarized. The link between life-style and recycling performance will be assessed through literature review and the effect of neighborhood will be presented. Specific social research outcomes will be presented and comments will be made regarding the correlations between different approaches and views to individual’s recycling performance. Why full recyclers are mainly retired and relatively rich? Why non recyclers are mainly “young without children – families with children – middle aged without children”? What is the role of architecture?
Property plays a role as well and type of flat (with or without terrace, space limit)

Conclusions will be addressed and special emphasis is going to be given to recycling barriers and problems that must be overlapped. The major conclusions are:

• The human personality provides a barrier for recycling due to species characteristic understanding of temporal scale. Our brain is too much present – focus in order to understand and act according long-term impacts. Information campaigns are not enough to change cultural patterns and understanding the problem is important but not enough to change human behaviour.

• Recycling success is a different story in developed and developing countries. In developed countries it is linked with moral values and responsibility, where in developing countries it is usually linked with survival and daily income. Thus, recycling in developing countries should be faced as a major challenge for global achievements

• Recycling behavior is framed by situational conditions, social- environmental values and personal attitudes. The later determines the intention to recycle while the first the possibility to actually contribute

• Recycling activities should be carefully designed according local conditions and situation, taking into account social-demographic characteristics, architecture, finding the starting point and creating clusters

• Social and collective behavior as a mean to handle the present focus brain barrier will be addressed."

2.11.2009

Using mobile phones to promote recycling: the London experiment

The text that follows is copied by www.edie.net (12/2/2009)

Londoners are being encouraged to starve their bins in a new electronic game that they can play on the move. Recycle for London's latest publicity campaign, which is funded by the London Waste and Recycling Board, is using a mobile phone game to spread the word.

It is the first time that such technology has been used for a public sector campaign. Players will be challenged to starve their "evil bin" by catching recyclable materials in a green recycling box, scoring points for every item caught, and losing lives if the bin eats the items.

More than 60% of the rubbish thrown away in the capital can be recycled by the city is currently managing an average of just 20%. "In London we throw away so much rubbish that could actually be recycled - it's an important resource which is simply being chucked away," London Mayor Boris Johnson said. "I am very excited that the new Recycle for London campaign is using innovative technologies to boost recycling and my message is to starve your bins and recycle, recycle, recycle."

Mr Johnson added that he is confident that the recycling market will recover, despite reports of the recent downturn in some parts of the market for recycled materials. Councillor Daniel Moylan, from the London Waste and Recycling Board, said: "Along with reducing the amount of waste we send to landfill, driving up recycling is our top priority and we shouldn't let a few scare stories in the media divert us from this important endeavour."

For the first time, the campaign will now be advertised on television, alongside the radio and press adverts and the posters on public transport that most city-dwellers will already be familiar with. Londoners can download the game by texting BIN to 62967. iPhone users can download the game from the Apple Store on iTunes. All users can forward the game to friends. It will work on most internet-ready mobile phones. It does not work on BlackBerries.